Why a Good Reputation is Vital in Your Business

We have probably all been in a place where we have seen someone take over from a business that we dealt with and suddenly the business seems to go downhill.

We hear about the new boss doing something that the old one would never have countenanced and before long their reputation and their business is in tatters.

In these hard financial times with businesses closing down every day, it is vital to realize the importance of having a solid reputation.

If you have a business which requires payments up front, you can survive only if you have a reputation of providing timely and consistent delivery.

There are many examples of companies that did not make the effort to maintain their hard earned reputation and had to pay dearly in terms of loss of customers and poor sales.

Trust is so important

Although trust has always been important, it is absolutely vital now; more than ever before.

Trust is something that cannot be developed overnight.

It is only after you have kept your commitment time and time again and never failed on your promise that your customers begin to have faith in you.

They know that you will deliver, come what may. You had taken an order and by the time you purchased raw material, the prices escalated.

Now if you go back on your word and ask for a higher price for the same order, although the customer will pay he will eventually lose trust in you and will think twice before placing an order with you in the future. This small example is sufficient to illustrate the importance of trust.

Build relationships

You know that you are earning a profit from the customer and he too realizes it, but if you are willing to do a bit more than merely delivering on time and maintaining the quality, he will appreciate it.

Little things go a long way in winning the customer over.

Actions speak louder than words

Never do something to breach the trust of the customer.

If you have had a conversation with the customer in which you have talked about something but do exactly the opposite or anything apart from what you have committed to it will be taken as a breach of trust.

Even though you may not have given your word in writing, you can be pretty certain that it has the effect of damaging the reputation of your business.

Treat every customers with respect

Never take your customers for granted and pay respect to all, no matter whether they are small or big.

Returning calls to the customers that came in your absence convey the message that you consider them important and are serious about your business.

Importance of after sales service

Probably much more important than selling a product is providing a good after sale service.

It is when your customer is in distress that your reputation is more at stake than when he is happy with the performance of your product.

A prompt and efficient after sale service is helpful for building a solid reputation for any business.

Word of mouth is important in this regard as you can be sure that a satisfied customer will bring in many more customers if you provide a prompt service and listen to his problems with concern.

Quality of product and service

It is the quality of your product or service that speaks on your behalf.

If you maintain a high standard of quality at all times, you can be certain that you will retain your customer base which will be loyal to your company.

Happy customers not only translate into more business. They will also build a solid reputation for you.

Keeping the image untarnished

There are lots of factors apart from the product or service that affect the reputation of a company.

Even rumors can damage the reputation of any company.

If you feel that people are trying to smear the image of the company, you must take guard and come out in defense as the reputation of the company is at stake.

Fight with all your might along with any proof to prove your critics wrong.

By doing this you will send a strong message to your customers and suppliers that you are prepared to fight for the right cause.


To learn more about planning, setting up and managing your business, visit the site section here featuring more pages with helpful how-to-do-it tips on how to run a business.

Did you like this blog post?
Well first, share it so someone else can get some good advice.

Then, subscribe so you don’t miss more – either subscribe to my RSS feed at the bottom of this page, or find the little guy waving at you on the bottom of the page and sign up to get my free ezine and gifts for my subscribers!

"Power Tips" magazine is back!
You Get A Free Complete Self Help Report delivered to your email box every edition, plus you get a free PLR article and other great gifts!

SUBSCRIBE BELOW ...  I promise you will want to USE what you learn!

ShareFacebookTwitterPinterestTumblrRedditWhatsApp

I really want to know what you think of this site, this page, and to hear your tips or suggestions about it.

So please share your story or simply add a Comment in the comment box.

If you feel that the information on this page has been useful to you please give it a Like or share it with your friends - thanks!!

"You are a life Saver!!

I recently discovered this site and I can tell you that my life has not been the same. I now come here EVERYDAY and spend at least 1 hour.

I used to spend that time browsing online fashion and beauty magazine which just means that I spend more. Now I have replaced that habit with coming here.

In future I will think about contributing articles as well. Thank you! Thank you!! Thank you!!! and God bless"

Contact Us | About Us | Terms of Use | Privacy Policy | FAQ | Testimonials

Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. As an Amazon Associate I earn from qualifying purchases. Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.