What Are Authority Sites?

An authority site is a high quality blog or site that showcases the vast knowledge and in-depth expertise of a webmaster in a particular niche. As such, authority sites are respected by the most influential and knowledgeable individuals in its niche or industry.

For the most part, authority sites are rich in quality and informative content that is of utmost usefulness to its targeted audience.

Building authority doesn't happen overnight. It is a long term process that takes work and focus in order to build the trust it takes to become an authority with both web traffic and search engines.

It is crucial that each time a visitor comes to your site that they are impressed with what they are provided and view the content as that which can be trusted and offers the utmost value.

As the site ages and is regularly updated with fresh content the search engine’s trust for it will grow exponentially as well, since, age is that much more important since new websites need to prove themselves before they can enjoy high rankings for their keyword terms, especially those that are competitive.

Benefits Of Authority Sites

** Reputation – A helpful and insightful authority site helps you establish a reputation as a specialist or expert in your niche. And once you've established this reputation, people will start to trust you, and pay attention to your recommendations.

As a result, your website traffic will flow endlessly, and conversion rates for affiliate offers and/or your own products will skyrocket.

** Better SERP (search engine result pages) Rankings – Authority brands enjoy higher search rankings, especially in Google.

They also tend to get higher Google Page Rank, which, is still a strong indicator of how well a site will rank.

Of course, the higher a site ranks the more organic traffic it receives.

** Stability – One of the biggest perks to building an authority site is that once established, it will enjoy a steady flow of search engine traffic, which is much more, stable, reliable and of higher quality since it is highly targeted as compared to other sources, with maybe one exception, which is email marketing.

Authority sites are also less likely to be effected by Google algorithm updates that are aimed to weed out low quality sites, since, again, the trust factor can play a significant role in the retention of rankings.

** Increased Earning Potential – Authority sites have higher earning potential for several reasons.

One is the steady of flow of targeted traffic that comes to the site based on specific searches.

Second, once authority is established it opens the possibility to create products, and memberships that are much more likely to convert because of the expertise established.

For example, Moz offers a costly membership that provides various SEO tools, and many people buy in because Moz is viewed as an authority on Search Engine Optimization.

** Global Influence – Authority sites hold a lot influence in their respective niches.

When they tweet, post content or make announcements people listen and trust what they say

Read more here about how to install Wordpress if that is the hosting service and format that you want to use for your authority site.

You will also see the links to the pages with the rest of these articles about how to create an authority site there.

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