The Social Media Marketing Revolution

by Robin Swan

Traditional marketing methods rely heavily on targeting a defined demographic through either above or below the line advertising. Above the line advertising relies primarily on print adverts or television advertising.

A rough guideline is that if you pay for it and it uses the media, then it can usually be defined as above the line adverting.

Below the line does not use the paid media, and can consist of a whole variety of tools, such as pamphlets or even product demonstrations.

Those some of the options available to marketing professionals in the past, but what of today?

If there is one development that can be said to have revolutionized the marketing environment it is the rapid rise and unparalleled reach of the social media.

Today businesses and brands are using the social media to reach consumers where and when they are most open to marketing messages.

They are engaging in conversations with their target audiences that are improving their product and service offerings in a real time way that has never before been possible.

The multitude of different social media platforms that are popular among varied audience segments means that the organization can reach people with relevant and engaging messaging which is tailored to their unique requirements.

By developing quality content, including video and images (as well as great copy)popular brands are also encouraging brand champions to share that content, meaning that companies can reach more people, more cost effectively than ever before.

So what are the keys to great social media marketing? Firstly that content has to be engaging and add value to the Internet experience of the individual.

This value can be in the form of information that allows them to take action, such as a special offer or that gives them valuable information on the products that they use.

Some brands are also harnessing the power of humor. Interesting and amusing content such as video has been proven to increase sharing across the social network.

One of the keys to producing exceptional content for social media marketing purposes is to know the requirements of the audience.

The social media is by nature interactive which means that consumers can give their opinions and voice their concerns about brands in real time.

In order to leverage this interactivity brands need to respond in kind. Ignoring or not responding quickly to consumer concerns can have extremely negative impacts on the brand reputation.

Unique and engaging content will also help businesses elevate their standing in search engine rankings which can have the effect of attracting more consumers to their owned marketing real estate, such as a blog or website.

Once the consumer reaches this destination it is up to the company social media manager to make the most of any interaction.

So how do brands go about creating brand ambassadors from consumers? One of the first steps may be to engage the services of content marketers who will quickly identify the needs of the consumers and advise the business on the best types of content to create.

Learn so much here about social networking including How to Twitter

Social Media Marketing Is Something That You Can Use To Be Successful

If you've ever wanted to know if social media marketing was something you could use to your advantage, the answer is yes. This type of marketing is the best for a person that wants to reach millions of people with a marketing message. Here you'll learn some tips to use this kind of marketing to your advantage, so keep reading.

The main thing you have to think about when you're first starting with this form of marketing is that you need to make a profile. This profile will be for your company, and not something you should fill out like it's a personal one. This means that you should probably not share a bunch of vacation pictures or anything that details your personal life. These kinds of things will be okay if you have a personal profile, so know that you need to keep this profile only about your business.

Try getting people interested in joining with your page by offering them an incentive to do so. For instance, if you're selling something from a website you have, then you can offer people that are following you some kind of a coupon to save on shipping from your business. This will mean that they may share with their friends what a great deal they're getting. When something gets shared by another person, then you're reaching out to their circle of friends too. You want something to get shared a lot so that it leads new people to your business.

Make sure you're updating your social media profile often. If you don't say anything for a while, then people are likely to erase you since they won't remember why they added you in the first place. Another way to get people mad at your marketing campaign is to always be updating your social media profile way too much. In other words, if you keep sharing the same message over and over all day long, people will probably get tired of it and then erase you from their contacts list. Follow a schedule that updates people on a regular basis and you should be fine.

Don't be afraid to check out what the competition is doing. They probably will have a social media profile that you can join up with so you can monitor their progress. See how they interact with others and also figure out if they're making any mistakes you can avoid. Learning how to interact with customers by seeing your competition do it could help you out quite a bit. Just make sure you don't copy anything you see completely, or people may find out you stole the ideas and they won't trust you as much.

It should be very clear to you now what goes into making a social media marketing campaign work. It's something that will take you time, but that time will pay off in the form of paying customers. Just stay patient and use the above tips for success.



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