Picking a Website Name for Your Online Business

It’s hard to tell you not to worry so much about picking your site name because it is important.

But you don’t want to let it paralyze you – and you don’t want to become a domain hoarder who keeps buying URLs because you keep thinking you made a mistake with the last one.

First things first – try to get a dot com extension.

Yes, you can make do with a dot net, dot org, dot info or many other extensions but consumers typically assume everything is a dot com, so it’s best to go with that.

You need to know what the purpose of your site is before you go shopping for a domain.

Is it going to be a review site? Then try to work that word in there, like this:

· TopToyReviews.com
· TopBlenderReviews.com
· MarketingProductReviews.com

If this is a domain for a niche blog, then you don’t need to put the word blog in your domain URL.

You just want to grab a domain that preferably uses keywords and explains what the site is about.

For example:

· SelfHelpTips.com
· DailyMoneyMotivation.com
· SkincareSolutions.com

These domains are all pretty self-explanatory. What you don’t want to do is be vague about it.

Unless you plan to become a master of branding, stick to a keyword-laced domain.

Vague domains like “FlyHigher.com” might be about self esteem – but it could also be about hang gliding.

No one knows at first glance.

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When it comes on online business branding and niche leadership development - - - everyone's different!

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