Kinds Of Services Your SEO Consultancy Can Offer

Targeted visitors. Better Google search engine placements. These are the two things that your potential clients will be after when you offer your SEO consultancy services. And, as you draw up a list of potential services to offer them, keep these two fundamentals rooted firmly in your mind.

Your clients will be different. Some of them will have a very clear and focused idea of what they want from you. Others will need help with all aspects of SEO, from identifying keywords to the actual process of onsite and offsite optimization. Others still will need something that’s nestled halfway in between.

Your SEO consultancy needs to be flexible enough to offer a wide range of services. It needs be able to pander to many different SEO and SEM appetites. And in some instances, you may need to talk with a client, scope out their needs, and offer a very unique package accordingly.

Here are a few of the more popular staples you could feature on your SEO menu:

Identifying Long Tail Keywords –
It’s a well-known fact that long tail keywords are used by buyers, as opposed to idle tyre kickers. A lot of websites just don’t target the right keywords, and don’t even think about what long tail keywords their potential clients may use. Some good keyword software, and a little insight and experience is all it takes to offer this as an SEO service.

On Page Optimization –
This is actually an essential ingredient behind effective SEO, and involves tweaking the websites navigation structure and ensuring that key features like sitemaps are present. It also addresses the proper use of anchor texts, internal linking, header tags and meta descriptions. So that when Google’s pet spiders, pandas and penguins come a knocking everything at home is in order.

SEO Copywriting –
Writing for the web requires far more thought and technique than offline writing. By offering your SEO copywriting services, you’ll be creating copy for the client that cleverly weaves in their most prized keywords in a density that both Google and human eyes find pleasing.

Intelligent Link Building –
Arguably, it’s now more important than ever to set-up high quality backlinking. What with Google punishing sites with junk backlinks savagely, your SEO consultancy could offer a pedigree backlinking service. When you offer this, just be sure to create backlinks from high profile authority sites, and drip feed them over time.

Local SEO –
Many bricks and mortar type firms want good placements on highly localized search engine placements, such as Bing Local and Google Places among others.

Traffic Through Social Media –
Social media continues to be an endless well of business, leads and traffic for site owners. Setting up a social media campaign may sound tricky, but actually it’s fairly simple. Most offline business owners know that they should be using social sites like Facebook and LinkedIn to brand their business, but have no idea how. Your SEO consultancy can step in and help.

These are just a few major SEO services you can sell. There’s pretty much no end to the type of niche SEO/SEM services you could potentially offer. As your own skills and abilities improve, and as the internet evolves and dreams up new traffic sources, and new ways of ranking websites – your services will only see greater demand.

Your potential clients may not know much about SEO. But, they do know these two simple things – targeted visitors and better Google placements will bring them more sales. And if you can deliver this for them, they will be your clients for a very long time indeed and pay you top dollar in the process.

Learn so much here about social networking including How to use Linkedin for Business

Do you use social networking tools like Linkedin for G+ for your business?
Is Twitter or Facebook one of your favorite tools?
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