How To Get The Best ROI From Your Paid Facebook Ad Campaigns

The rise in Facebooks paid advertising option has been truly meteoric, rising from under one billion dollars in 2009 to a projection of above $5 billion in 2012.

There’s a reason why Facebook advertising has been a hit with companies – it includes the brilliant targeting options that many other scatter gun type advert options just cannot compete with.

Here’s how to use Facebook advertising to its maximum potential and really ramp up your ROI numbers:

• Use Gender Targeting.

If your advert is meant to appeal to one gender only, make sure you specify this when setting up your Facebook ad campaign.

Feminine hygiene products for example would be totally wasted appearing on the accounts of male Facebook users, and it would only serve to skew the reported effectiveness of your adverts click-throughs.

• Use Age Targeting.

It’s very useful for some companies, but your product can purely be seen by people of a specific age group.

• Use Sponsored Stories.

Facebook sponsored stories are an innovative new ad feature within Facebook, allowing the advertiser to put their ad message across in a more natural way.

• Target Interests.

A unique advantage of using Facebook ads is that you can target people according to their interests.

Most Facebook users specify their interests within their profiles, and advertisers can allow their ads to be seen only by those who have specific interests recorded.

• Keep An Eye On Your Budget.

It’s entirely possible to get carried away with your Facebook ads, to the point where you just over spend.

The trick is to start slowly, monitor your results closely and keep tweaking until your campaign is profitable.

• Rotate Your Creatives Frequently.

You may have heard of the expression “banner blindness” – it refers to people subconsciously blocking out the same ads in their minds.

To maximise your results with Facebook ads, you need to change your ads frequently.

Not only the text, but the colours and images used.

• Utilize Occupation Targeting.

Very few advertisers know about this, but it’s possible to target a group based upon occupation.

This can, depending on your product, narrow your ads to be seen by highly qualified prospects only.

• Geo Target

If your product is local, you can geo-target. Similarly, if you sell a luxury product you can geo target affluent areas in the country, or even the world.

• Embed Lead Capture.

You may benefit by inserting your lead capture form within your Facebook page. This isn’t a paid option, you can do this for free!

Facebook advertising really is a powerful avenue of reaching customers for business because you can specifically target very focused pools of people who should have an interest in your products.

Of course, being able to utilize Facebook advertising to its fullest potential also involves knowing the socio-economic characteristics of your target market.

This allows you to use Facebook to only reach those people who are most likely to be interested in your products and ads.

Learn so much here about social networking including How to use Facebook for business

P.S. Liked this post? Be a sharer and spread the word on FaceBook or Twitter or G+.


Do you use social networking for your business?
Is Facebook one of your favorite tools?

Tell me what you think by clicking the COMMENTS link below and share your story with us - THANKS!

"Power Tips" magazine is back!
You Get A Free Complete Self Help Report delivered to your email box every edition, plus you get a free PLR article and other great gifts!

SUBSCRIBE BELOW ...  I promise you will want to USE what you learn!

I really want to know what you think of this site, this page, and to hear your tips or suggestions about it.

So please share your story or simply add a Comment in the comment box.

If you feel that the information on this page has been useful to you please give it a Like or share it with your friends - thanks!!

"You are a life Saver!!

I recently discovered this site and I can tell you that my life has not been the same. I now come here EVERYDAY and spend at least 1 hour.

I used to spend that time browsing online fashion and beauty magazine which just means that I spend more. Now I have replaced that habit with coming here.

In future I will think about contributing articles as well. Thank you! Thank you!! Thank you!!! and God bless"

Contact Us | About Us | Terms of Use | Privacy Policy | FAQ | Testimonials

Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. As an Amazon Associate I earn from qualifying purchases. Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.