In this article we are going to talk about whether or not branding PLR is worth your time.
As we have discussed before, PLR products come in many forms, including ebooks, audio books, articles, software and video.
However, many new buyers make one mistake. That isn’t branding the products.
This is a mistake because these types of products aren’t usually sold exclusively.
Most of the time they are bought by hundreds or even thousands of resellers
Before focusing on the importance of branding PLR products, understand how they make money.
For instance, PLR article buyers tend to create a website and use the articles as pages.
These websites make money by selling a product or a service or by relying on affiliate programs.
As for ebooks and software, the products are usually resold to interested buyers.
For example, you buy a time management software program that is designed for small business owners.
You pay $500 for the resell rights. Sell that program for $100 and you only need to make six sales before you see a profit.
As for branding, it comes in different formats. For articles and ebooks, branding involves rewriting the content. It’s harder to brand software.
You don’t want to mess with the program applications, so you are more likely to leave it as is. This is okay, but the problem comes when people want to price compare.
Many consumers find a product they like and search for it online looking specifically for a cheaper price.
Let’s say you’re reselling a software program and don’t change a thing, chances are they will find it cheaper elsewhere.
What does this mean? You just lost a paying customer.
However if you take the time to at the very least change the name and make the software look a little bit different by redesigning the original cover work and changing the sales copy to reflect your business.
By differing even slightly from the original product you will have a much better chance of turning a profit because it will stand out in a sea of other resellers.
Most PLR software buyers don’t have the experience needed to add in new features or make program changes. That is okay. What you want to do is think outside of the box.
You make the software available for digital download or offing a hard copy and printed instructions.
You can also bump up the value by adding in extra bonuses, services and even support.
Marketing is important too, so do a small amount of marketing. Try to setup link exchanges, utilize article directories and online message boards.
Create links to your sales pages. Then, see what product sells best in two to three months.
It should be the one your branded because you are no longer selling a product available elsewhere for a lower price.
You are now selling a unique product, which will generate more interest and income.
I have a huge range of over 200 niche PLR article packs for you to select from when you are ready to start using PLR for profit.
In here you can see the Health and Diet PLR content niche topic packs.
And in here you can visit the PLR article packs directory with listings of all the subject topics I have available in the store.
All my article packs also have generous bonus gifts in them too!
And my free ezine "PLR Newsflash" always has a PLR article in each edition, so be sure to sign up for it!
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