Facebook Marketing Tips For Small Business

While social media marketing, and more specifically Facebook marketing, has been widely embraced and utilized by larger companies to make people more aware of their brands – research has shown that smaller firms including one man shows have been far less quick to embrace social media.

One of the biggest reasons cited by small business owners for their reluctance to embrace new social marketing techniques include the rather misplaced conception that Facebook marketing would involve great swathes of time and resources to set in motion.

In fact, this is quite inaccurate because Facebook marketing can be done on the tightest of budgets, and is far less tricky to manage than other online traffic generation methods like constantly tweaking SEO practices.

So, if you’re at the helm of your own small business, here are some tips to help you switch on some of that highly coveted Facebook traffic.

• Understand How Facebook Marketing Works.

It’s really not rocket science, and a few basic crusts of knowledge, like understanding the concept of edgerank, and getting your posts high onto your readers newsfeeds will yield a large amount of publicity with minimal effort.

• Set Aside Regular Time Each Day To Work On Your Facebook Marketing.

The very notion that Facebook now receives as much daily traffic as the mighty Google means, in theory at least, you should be spending as much time on your Facebook marketing as your SEO.

In fact, it’s far less fiddly and you could see impressive results with as little as an hours work per day.

Mostly this will be recruiting new friends, answering posts and wielding updates that your friends will want to see.

• Don’t Expect The Moon.

If you just started SEO on a new site, you would not expect to get to the top page in Google right away.

Similarly, learn to manage your expectations from your first Facebook campaign.

As your friends list grows over time, it will have a positive impact on your business – and your Facebook page can be an intangible asset within the overall context of your business.

• Cost Control.

Like most things in life, you can rarely see excellent results without spending a little bit.

Paid Facebook advertising can generate solid results for you, but learn to get to grips with the many facets of the paid ad game because it will help you to perfectly target the right market for your product.

There are a myriad of useful socio economic screens that can whittle out people who would not be interested in your message – understanding how to do this will improve your ROI and ensure that you minimize those annoying idle clickers!

• Make Your Posts Engaging.

You’re not on Facebook to advertise blatantly.

The whole idea of Facebook is to add a little persona to your brands.

Go ahead and be witty and likeable!

• Observe Correct Facebook Etiquette.

Facebook, like most social sites need you to follow certain written rules and some rather more fluid, unwritten ones too.

For example, respond to posts made on your posts, at least with a like but preferably with a response.

And, stay clear from spamming because people have grown weary of tiresome, spammy posts flooding their newsfeeds.

Be smart on Facebook, and appeal to peoples positive emotions and they will respond in kind.

Over time, you may just discover Facebook to be one of the best marketing tools in your armoury.

Learn so much here about social networking including How to use Facebook for business

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