The song says "Let it go," but there's no way kids are going to let go of their dream of owning the Disney Frozen Snow Glow Elsa doll this holiday season. It's poised to become one of the most asked for toys for years to come.
Frozen was a hit movie - one of Disney's best ever according to today's children.
And Elsa is the main star of the show, so it makes sense that Toys of her character will be a big hit.
What sets this particular doll apart is the fact that she has a magical necklace that she wears in the shape of a snowflake.
The necklace plays the hit song "Let It Go" from the movie.
At the same time, if you raise her arm up, Elsa's dress lights up as your child imagines her snow flurry being unleashed on the whole town, blanketing everything in a sea of white beauty.
The doll doesn't just sing the hit song. She has a bevy of phrases built in - 15 sounds and sayings for your child to enjoy.
If your child speaks Spanish, then you can turn on the Spanish option - or let your little one learn to be bilingual and switch the language options back and forth.
Parents will appreciate the "Off" button for those times when you've heard the hit song just one time too many and need a little break now and then.
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